Our People


Wolf Barleugh and family

 Wolf is a founding Trustee of wI which was established on his initiative and idea for the universally co-ordinated washIF programme which is our central fund-raising principle.  The beauty is that there are only benefits to all stakeholders, hotel guests, hotels, water charities and those reached by their projects, and the environment!  The idea came to him during a hotel stay on one of his travels, and it struck him as logical that the funds raised by such an enterprise should be channelled into a water-related charity.  This in turn led him to formulate the concept of Water Incorporated. 

Wolf is a retired solicitor who has, for some years, focussed on charitable causes combined with his personal love of historic landmark properties and their preservation. His family owns the beautiful Villa Endymion in the Netherlands which, under his commission, has been fully restored with great attention to fine detail, the liberty-style Villa Scylla in the Italian Lake District and the spectacular Palais Auersperg in the centre of Vienna, which is next on the restoration list.

A number of Wolf's family's properties - including Villa Endymion, Villa Scylla, and a wing of the Palais Auersperg - have been made available free-of-charge for holidays to the families of retired police officers and firefighters from the UK and/or Switzerland. In the UK this has in recent years been organised in close co-operation with the National Association of Retired Police Officers (NARPO).  

Wolf has, over the years, been a supporter of the Landmark Trust and various other societies looking after historic buildings.

Peter Ulrich 

Peter has worked with Wolf and his family since 1999 and was a founding Trustee of wI bringing his administrative experience to the operation. He is a born and bred Londoner with a range of experience encompassing local authority (Tower Hamlets), London Theatre (Riverside Studios, Hammersmith) and various private enterprises in retail and commerce.

Peter is a long-time private gift-aider to leading UK water charity WaterAid, and in 2010 he and his wife visited their younger daughter during her gap-year assignment to an AquaAid village community in rural Malawi. He is delighted to have the opportunity to be involved in fund-raising work for safe water projects.

Peter is also particularly excited by the prospect of wI acquiring Clerkenwell Fire Station as the long sought-after home for its charitable causes. He was taken on many occasions as a child by Gilbert & Sullivan-loving parents to nearby Sadler's Wells Theatre to see the D'Oyly Carte Opera Company, and later performed at Sadler's Wells himself when touring as drummer/percussionist with the band "Dead Can Dance". He has also performed at nearby venues including The Lexington and The Garage in Islington, and lists one of his favourite eateries as Moro in Exmouth Market! Peter is a long-standing member of the National Trust.